Boutique Marketing Agency for Food & Beverage Brands
Good people building great brands.
At Active Ingredients, we share a passion to help good brands become great, increasing our clients’ potential for positive impact through digital-forward marketing.
We’re experts in our disciplines, but we’re also surfers, musicians, food bloggers, cyclists, environmentalists, bakers, runners, kale-eaters and dog people. And cat people.
We know that brands can, and must, play a role in transforming our lives and planet, and with our expertise and our passion, we can greatly amplify that role.
Our mission is to build a healthier world by helping food & technology brands create positive impact.
Our core values
Learn, unlearn, relearn.
Be bold, be humble.
Give a damn.
Our core values
Our Team
Brian West
Partner, Strategy
Mary Ames West
Partner, General Manager
Eric Eisenberg
Partner, Brand Strategy
Sara Behrendt
Executive Creative Director
Betsy Carter
Social Content Producer
Eva Divine
Designer
Pascale Gregory
Digital Project Manager
Maggie Gremminger
Digital Project Manager
Nick Kessler-Irving
Senior Developer
Richard Roberts
Practice Lead, Strategy and Search Marketing
Meet the partners.
Brian, Mary and Eric met in 1997 at a music festival near Yosemite. Within hours, they were conspiring to create things together.
Avid outdoor lovers, they were each passionate about protecting our planet, having worked for organizations like Earth Island Institute, New Leaf Paper and Patagonia. Merging this devotion with their backgrounds in digital strategy, brand strategy and creative team leadership, they were compelled to help conscious brands reach more people, tell richer stories, and make a bigger impact than they ever had before.
