Redefining the signature

DocuSign came to Active Ingredients to lead a series of strategic website initiatives to better connect with its diverse audiences. We got to work finding ways to guide each visitor segment—from individuals to global enterprises— through a far more relevant and effective learning process designed to convert.

Making DocuSign Irresistible... to Everyone.

Customers love DocuSign, but the company needed a better way to help buyers quickly understand how its electronic signature software can make their businesses (and lives) easier to run than any alternative.

A revitalized homepage and new product pages offer a smarter product learning flow tailored to DocuSign’s distinct audiences, making its value immediately tangible and relevant.

Great talent all around, super dedication, and a true pleasure to work with. It really does feel like we’re on the same team.

Peter Simonsen
Sr. Director of Web Marketing & Strategy, DocuSign

A New Homebase for Developers

Getting developers to embrace DocuSign’s API as the “go to” eSignature standard for app development is mission #1 for DocuSign’s Developer Center. The old site was complicated, making it hard to get started. The new experience puts developers front and center. Now it’s easy to understand the platform and find relevant documentation and resources so developers get results, faster. Happier developers, healthier platform.

What We Did

  • Brand & Digital Strategy

  • Design

  • Copy Writing

  • SEO